Arena installed a 39m x 31m structure at a custom 12° pitch for the Tiffany & Co. Blue Book Gala and wrapped it with a custom 21’ tall fabric façade. The façade was created with special-order trademark Tiffany Blue fabric and the entrance to the event was enhanced by a giant replica of the Tiffany & Co. blue gift box complete with white bow.
Arena installed over 230 tents, 1,600 tables, 1,900 chairs, and various linens, flooring, lights and fans in just one week’s time leading up to Lollapalooza. The rental equipment was utilized for the farmers market, gourmet food stands, artist lounges, VIP corporate hospitality venues, arts and crafts area, recycling stations, various beverage areas and staff/operations centers.
Arena Americas has been in the US since 1966 and supports a variety of events including some of the most prestigious sporting, corporate and private events in the country including NFL Super Bowl, Mercedes-Benz Fashion Week, as well as PGA and NASCAR events.